Business Development

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Stop Hardcoding Business Decisions: Build Software That Can Change
Stop Hardcoding Business Decisions: Build Software That Can Change

Most business logic ends up hardcoded deep in your app, and it’s slowly killing your codebase. What starts as a clean service grows into a bloated mess of if-else statements, feature flags, and ad-hoc patches no one dares touch. Before long, your services are "absolute units", ORM models do way more than map data, and you’re moving data back and forth like an unpaid intern, not a software engineer. How did we get here? The real problem: Business logic is treated like an afterthought When w…

The Importance of Business Process Mapping for Small Businesses
The Importance of Business Process Mapping for Small Businesses

For many small businesses, growth often comes with challenges. When you're operating with limited staff and resources, it’s easy for things to become chaotic. Tasks might be unclear, communication could be inconsistent, and inefficiencies may go unnoticed. Without a roadmap, it’s difficult to know how things are supposed to get done, let alone if they’re getting done the best way possible. This is where business process mapping comes in. A business process map is a visual representation of the …

The Technology Interpreter™ Presents Alexandre Bardiaux - Co-founder & CEO at Atomic Wombat
The Technology Interpreter™ Presents Alexandre Bardiaux - Co-founder & CEO at Atomic Wombat

You might recognize these titles: Tech Founder, Key Player in Successful Startups, and AWS Solutions Architect Professional. However, behind these achievements is a tech leader who’s all about integrity and impactful, secure solutions. After being at the forefront of two startups valued at $18M+ and $25M+ respectively, he is now the founder of Atomic Wombat, building web apps and helping businesses protect themselves against hackers. This is Alexandre’s story, and together, we’re …

Going Slow to Move Fast: The Secret to Accelerating Success in Software Development
Going Slow to Move Fast: The Secret to Accelerating Success in Software Development

The pursuit of speed often takes precedence over other considerations. Conventional wisdom dictates that faster is better, as it enables organizations to swiftly deliver products to market, outpace competitors, and generate revenue more rapidly. All of this is true. However, a growing body of research challenges this long-held notion, revealing a paradoxical truth: sometimes, slowing down is the key to accelerating success. The Time-Saving Bias: Unraveling a Cognitive Illusion At the heart …

Fragmentation in Software Development: The Silent Productivity Killer
Fragmentation in Software Development: The Silent Productivity Killer

In computer storage, fragmentation is a phenomenon in which storage space [...] is used inefficiently, reducing capacity or performance and often both. The exact consequences of fragmentation depend on the specific system of storage allocation in use and the particular form of fragmentation. In many cases, fragmentation leads to storage space being "wasted", and in that case the term also refers to the wasted space itself. https://en.wikipedia.org/wiki/Fragmentation_(computing) Fragmentation…

The incredible #WomenInTech who are Changing the Academic World alongside Wingravity in 2019
The incredible #WomenInTech who are Changing the Academic World alongside Wingravity in 2019

Even though tech is still a male-dominated industry, there are numerous WomenInTech who are pioneering success with empathy and vision. The Wingravity team was lucky to meet and work in 2019 with two incredible women: Dr. Alexandra Freeman – Executive Director at Winton Centre for Risk & Evidence Communication, Cambridge – the creator of Octopus and Daniela Saderi – Ph.D. in neuroscience, the Co-Founder and Project Director…

WinGravity presents its mighty Advisor and Social Media Coach – John Lusher – The Entrepreneur who loves coffee and traveling to the beaches of the world
WinGravity presents its mighty Advisor and Social Media Coach – John Lusher – The Entrepreneur who loves coffee and traveling to the beaches of the world

Social media is definitively changing mentorship! In today’s digital world it is very easy to connect with people you admire and who can change your entrepreneurial path. This story is about one amazing Community Manager, Marketing Consultant and Content Creator who was hiding just a click away from me. In the beginning, I admired him and his activity from the shadows. After knowing him better I’ve discovered that we have in common 3 awesome passions: coffee, beaches and checking off acti…

WinGravity presents its mighty Advisor and Business Coach – Tony Ihander – The Entrepreneur who comes from nowhere and knows nothing
WinGravity presents its mighty Advisor and Business Coach – Tony Ihander – The Entrepreneur who comes from nowhere and knows nothing

Mentors come to us when we most need them, and some of them are that one good thing in someone else’s life. This became clear to me some months ago when I was struggling with lots questions about the direction that I was headed and my true purpose. Sometimes we need a superhero, someone to have our back, to cheer us on, to get us out of the dark, and that was the moment when I met him. Our first discussion was about one of the most complex, emotionally and intellectually-engaging art forms – o…

WinGravity presents his mighty Chairman of the Board – Dr. Steven Maranville, The Startup Unicorn Trainer™
WinGravity presents his mighty Chairman of the Board – Dr. Steven Maranville, The Startup Unicorn Trainer™

This story isn’t about me, is about one fascinating man and his extraordinary story. Our beautiful friendship started some months ago when I’ve discovered his Linkedin profile and added him as a connection. Then, I received a reply from him that was beyond my imagination: Thank you for the invitation! It is my privilege to connect with you. May I be of service in any way? Please tell me how I may serve you! All of us are “Sight Dependent”, except …

The Technology Interpreter™ Meets Guntram Rainer – Owner of RockYourMarket.biz
The Technology Interpreter™ Meets Guntram Rainer – Owner of RockYourMarket.biz

After we had our first amazing meeting with the fearless business owner and adventurer Jörg Schmiedl, the CEO of Jollydays.at and Makeyourday.com, we were more excited than ever to continue our quest in discovering Vienna and other successful entrepreneurs. Our second meeting was with an exceptional leader who possesses a high level of competence as well as a high level of warmth that totally evoked my admiration. It is a great honor and pleasure for me to introduce to you the next cool Aus…

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