Manufacturing · B2B
React · Node.js · Headless CMS
2021
New marketing site + tools
A 30-year company with an outdated online face
Polo Handels AG is one of the leading paper, carton board, and packaging providers in the CEE region. Their website didn't reflect that.
Polo had thirty years of operations, a strong customer base, and a website that didn't represent any of that. The product and service catalog couldn't be properly showcased. Prospects couldn't interact with sales reps proactively. Sales meetings opened with apologies for the site.
The brief was clear: build a complete, editable platform that positions Polo as a high-quality customer-focused partner. Give visitors a way to engage proactively. And give the in-house team a CMS they can run without engineering involvement.
The work had to respect the brand heritage (no scrapping decades of equity) while modernizing every customer-facing touchpoint. Sales reps would use the site as a daily tool. Customers would judge Polo by it.
A modern platform Polo's team can keep evolving
A full marketing site, sales-team enablement features, and a CMS that puts the editorial team in charge.
Fully Editable Website
An in-house team can update copy, swap images, and publish new product pages without calling engineering. Headless CMS, editor-friendly UI, no developer bottleneck.
Product & Service Showcase
Dedicated layouts for the paper, carton board, and packaging product lines. Each line gets the visual treatment it deserves, with the metadata that helps customers compare options.
Live Chat
A chat widget that lets multiple customers reach a Polo representative at once, instead of phone-and-email tag.
Interactive Map
An interactive contact map in the Contact section that shows offices, distribution, and partners across the CEE region.
Brand-First Design
A visual refresh that positions a 30-year-old company as a high-quality, customer-focused partner. Modern without losing the heritage.
Responsive From Day One
Mobile and tablet treatments designed alongside desktop. Sales reps can show the site on a phone in a meeting and have it look right.
A confident, customer-focused online presence
The platform, after launch.
From dated and uninspiring to a confident, customer-focused online presence.
Reps now use the site as a live showcase during prospect conversations.
The Polo team updates content directly. No more 'can you change this line?' tickets.
A modern B2B web stack
React + Node + headless CMS. Standard tools, deployed with intention for a manufacturing-industry audience.
React
Modern frontend for a customer-facing site that needs to feel premium without sacrificing speed.
Node.js
Backend for the chat widget orchestration, contact form, and CMS integration.
Headless CMS
Content separated from code. The editorial team owns the words and images; engineering owns the platform.
Google Maps
Interactive map for the contact section with custom styling that matches the brand.
Live Chat Integration
Embedded chat widget tuned to multi-conversation handling. Reps assist multiple visitors in parallel.
Performance Tooling
Image optimization, lazy loading, and Core Web Vitals discipline so the new site loads fast across CEE markets.
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